LILOUV
by Emma Roetgering
Fashion brand
Every brand starts with a vision. For Emma Roetgering, it started with a simple but powerful idea: fashion should feel like you. Not too serious, not too complicated, just clothes that make you feel good, whatever your day looks like.
Growing up in Enter, a small town in Twente, the Netherlands, Emma was surrounded by entrepreneurship from an early age. She saw what it meant to build something from passion and hard work. But her heart was always in fashion, not just the trends, but the creativity, the combinations, the freedom to play with style. A year ago, she decided to follow that passion and started LILOUV.
Designs That Redefine Modern Ease
Comfort meets Confidence
LILOUV is a fresh, young brand that reflects founder Emma’s personal style: a mix of comfy, classy and edgy. Fashion should be fun, versatile, and easy to wear. Whether it's pairing joggers with a casual top and a sophisticated blazer or mixing statement pieces with everyday basics, LILOUV allows women to create looks that feel authentic, confident, and effortlessly chic throughout the day.
Timeless Designs
At LILOUV, every piece is thoughtfully designed with attention to detail. Oversized silhouettes, premium fabrics, and unique features like lace-up details, bows, and balloon sleeves give each item its distinctive character. The brand offers timeless designs with an unexpected twist. Each piece, from the LILOUV Bowie Top and the LOULOU Blazer to the KATE Jogger, is designed to be mixed and matched, offering endless styling possibilities.
Responsible & Made to Last
From the start, Emma knew she didn’t want to create just another fast-fashion label. That’s why every piece is produced responsibly in Portugal, in limited editions. High-quality fabrics and careful craftsmanship make sure that every garment feels special, and stays beautiful over time. It’s quality over quantity, always.
At LILOUV, fashion isn’t about blending in. It’s about feeling like your best self. Clothing should give you confidence without effort. Emma designs every collection with that in mind: timeless, versatile pieces that let your personality shine.
“Stand out by being yourself with LILOUV.”
The Designer
Emma Roetgering is an inspiring woman with a clear and strong vision. She dares to create and innovate, guided by her intuition and a sharp commercial sense. With LILOUV, she has shaped a unique fashion brand that offers something fresh for women of all ages. It's timeless, versatile, and effortlessly chic.
Curious to find out more? Take a look at the LILOUV website or follow @LILOUV on Instagram for the latest news and collections.
Contact
Phone: +31 6 522 63 609
E-mail: info@noe-ni.com
NOË NÍ is based in the Netherlands and is available across Europe.